End of Week Roundup (12-7-07)

December 7, 2007 by Kenton Newby

Just a couple of quick posts to point out before shutting down for the weekend…

Terry Dean's end-of-week post is just chock full of great info, no matter what business you're in. This one is not to be missed! He makes some excellent points about how some businesses/services are becoming commoditized or are heading that way. Who wants to be in a business where price is the only factor used to choose one source from the other? YIKES! He goes on to present some great ways to keep this from happening in your business (even if you happen to be in one where everyone else is selling by lowest price, trying to Wal-Martify your industry to death so NO ONE can make a decent living). By the way, just because it works for Wal-Mart doesn't make it a good idea…more to that model than meets the eye. Speaking of which, there was a great quote (from Dan Kennedy I believe) that was something like "There's no power in being 2nd cheapest". Think about that and then read what Terry has to say about offering "dirt cheap" products/services as a way to win the sale. I could go on and on about this one…

If you don't know of James Brausch, now is a great time to get acquainted. He's literally bearing his soul in a series of posts roughly based on his escape from a horrible situation in his past (I'll let him reveal what the scenario was). But instead of just revealing the actual path he took from there to achieve the success he has now, he's showing readers the steps he would have taken had he known then what he knows now. This is like being able to ask someone who's already achieved success, "What would you do if you had to do it all over again". You should definitely check it out but you'll have to subscribe to his blog announcement list since the posts are password protected. Don't worry, your email is safe in his hands and you don't have to worry about being bombarded with one affiliate offer after another, like some lists.

Speaking of which, the start of the new year is a great time to purge your inbox of those kind of lists. Why not get started a few weeks early. You know who they are.