Video Tip of the Week: Automatically Finding Ideas for New Website Content
November 28, 2007 by Kenton Newby
This video is hopefully the first of MANY "Video Tips of the Week".
In this video, I go over one of my favorite online tools (and a freebie at that). It not only shows you which sites your traffic is coming from and which terms people used in the search engines to find your site, but it also provides you with suggestions for creating new content to bring even more people your way.
Basically it suggests terms that people searched for that actually led them to your site. But typically these suggestions are terms your site isn't ranking that highly for…yet. The idea is to create additional content based on those terms (e.g., a new blog post or article using each term and with solid content for your readers).
If you "bumbled" your way to the 30th or 40th position in Google for some search term without even trying, it stands to reason that you'll enjoy an even better ranking (and hopefully more traffic) if you have content specifically for that keyword phrase.
Plus this tool does a good job of showing you the "long tail" for your specific site. It's pretty cool to see how much traffic comes from so many wide and varied terms.
Anyway, enough chatter. Check out the video and let me know what you think.
Popularity: 35% [?]
Great video! It was my pleasure to include it in the Carnival of Small Business Issues, #30. Thanks.
Nice video presentation Kenton…I'll be including this in my next content marketing carnival.
Best
Joe