A No-Brainer Offer and a Lesson Learned

I just checkout out James Brausch's blog and it looks like he's rolling out another newsletter.  If you read any of the stuff on his blog, you'll see that he's a big advocate of testing and tracking different aspects of your site in order to boost conversions (among other topics).  I guess he feels testing is so important that he's devoting an entire newsletter JUST about testing.  You can find out more about it via that link.

Of course, I'm posting this so I can get my free "premiere" issue…James, looking forward to reading the first issue.  Thanks for the offer.

Now that that's out of the way and since I'm here, maybe I can make this a value-added post for you too.

Here's my big takeaway from what James has done with his testing newsletter and something for you to think about:

Are there any subtopics in YOUR market that you know enough about (or could learn about) that could justify creating your own newsletter?

If you're in the online business market, do you know a good deal of info about affiliate marketing, creating information products, article marketing or any of the other subtopics that make up this little corner of the Internet?  Why not a focused newsletter on only that topic?

If you're in a different market, what subtopics are hot within that market? 

Maybe you're into real estate investing and could have a focused newsletter just covering investing in duplexes (I'd probably want to know about that if anyone does it).  Or investing in land…I have a coaching student who could run with that idea.   

Or maybe your prospects are really into car audio systems, so you could do a newsletter just about designing your own speaker enclosures.

The list goes on and on, but if you know your market, it shouldn't be too tough to come up with a couple of ideas.  Then maybe focus your blog posts on just that topic for awhile, see how people respond, and if it looks like the idea has legs, transition over to a paid newsletter format instead.

Just a thought.

By the way, that offer for the complimentary first copy of the Testing Newsletter ends pretty soon.  If you want a copy, all you have to do is post to your blog just like I did, with a link back to the same post that I linked to above (see James' site for full details).

If you don't have a blog, you may be out of luck on this one.  This is just another reason to have a blog - here's my course that shows you exactly how to set one up (another no-brainer offer).

www.BusinessBlogMastery.com

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