Excuse #8: I Don't Know How to Choose a Good Market

Ahhh, a personal favorite of mine, and the next in our list of excuses that keep people from starting their online business…

Excuse #8: I don't know how to choose a good market

The truth is, you might not get it right the first time anyway, so just pick something.  No one gets from point A to point B in a straight line.  But you can't get ANYWHERE until you START something. 

That said, in terms of market selection, the ideal is finding an overlap between what you like and what people want.  Hopefully you'll find a topic that you're interested in that also appeals to a wide audience…things that would appeal to the average Joe on the street. 

Most people want to make money, save money, save time, lose weight, attract the opposite sex, maintain or improve their health and so on.  If you can fit your topic into one of those areas, you're probably on the right track. 

That's not to say that you should have some generic site on making money discussing every "biz opp" on the planet.  But if you can show people how earn an income online, how to create and sell crafts from home, how to earn money with their digital camera, or as a home based travel agent, you're getting there.  That's all "make money" stuff. 

Same goes for the other topics.  So not just generic "lose weight" stuff, but losing weight while still being able to scarf down your box of cookies every night.

On the other hand, you may find that there's not much demand for the stuff you're really into.  Or that you're kinda' boring and aren't into that many things.  You may have to find new interests, pick up new skills or be willing to learn new things.  But more than likely, you already have some interests you can run with. 

Also, is anyone selling to these people already?  Not too many people in the "monkey combat training" market and not too many new people coming in either. 

But how about digital photography?  Dating?  Real estate?  You get the point.

PS - I Googled the term "monkey combat training" after I wrote this, just out of curiosity, just to see what would show up.  170,000+ results!  That'll teach me, but I'll leave it as-is anyway.

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