Excuse #10: You Can Already Find That Stuff Online for Free

Here we are with #10 on our "Worst Excuses Countdown"…

Excuse #10: You can already find all that stuff online for free

This is probably one of the most common excuses for inaction, especially when it comes to information products. 

With that in mind, consider the lowly book, the most common information product
(and NOT the one you should start with - a discussion for another time). 

Go check out Amazon.com.  Find nearly ANY topic (nonfiction stuff for our purposes here).  You'll find tons of books on that topic, more than likely. 

Now go to Google and search for that same topic.  Lots of websites too, huh? 

So why would these authors create these infoproducts when all this info is already available online for free? 

Because someone's still willing to buy the book.  The info has already been researched, compiled, and organized into an easy-to-use format.  Even my 10 year old cousin would understand the idea of saving time by buying a "finished product" versus researching stuff on her own.  We still make her do it the hard way though. 

Some of your prospects will choose the same option.  But are those types really your ideal prospects anyway?

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