Excuse #1: I'm Not an Expert

Well, here we are at #1 on the list…let's get to it.

Excuse #1: I'm not an expert

This excuse is one that comes up time and time again, especially for infoproduct developers.  And when you think about it, this is sort of a "chicken or the egg" thing…which came first?

A lot of people don't want to write those blog posts or articles, create those products or podcasts, build a list or any other online business activities because in their head, they're not an expert.

Well think about authors for a second.  Writing a book makes them an expert, at least in the eyes of many of us, no matter what their TRUE experience may be.

The same goes for you…doing those things mentioned above (creating content) is what makes you an expert.

It forces you to organize what you know (or research the topic well enough), then synthesize it into an easy-to-follow format.  Knowing something is one thing.  Being able to explain it or teach it is what really makes someone an expert.

You don't need to know every nit-noid detail about your topic to be an expert.  You've probably heard that old saying that studying something for an hour a day for a year is all you need to become an expert.  That's a good starting point.  And by the way, don't worry about needing to know EVERYTHING.  No one knows everything.

I've also heard that something like 80% of books purchased on Amazon are bought as gifts, not for self-consumption.   I'm not sure if that number is accurate, but let's just say "most books".

So obviously not too many people are really out there trying to become expert in much of anything…which probably includes people in your market too.  So if you're willing to take a little time to research and learn about your topic, you'll know more than the average person in your market, and therefore, YOU'RE the expert.  And you probably already know more than you're giving yourself credit for.

Let's face it…no one, not even your own mother, is going to come down from on high and anoint you an "expert".  You just gotta' go get it, by demonstrating it through your content, the products you create, what you teach and what you do.

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