10 Ways Article Writing Can Stack the Deck in Your Favor

I was talking with a email coaching client about some ways to shortcut the challenges of article writing. And then it occurred to me that I hadn't really laid out the benefits of article writing. There was no "so what" to it. Anyway, I thought it might be a good idea to take a look at why this is STILL one of the most beneficial, powerful and profitable ways to market your business online.

1. Generates Traffic That Can't Be Turned Off By writing and submitting articles to other sites, over time you're creating a source of website traffic that can't be turned off (unless ALL of those sites happen to go away…unlikely). If you're currently getting most of your web traffic from a single source (Google, Stumbleupon, AdWords, etc.), what would happen if that source of traffic dried up? If Google de-indexed you or your rankings dropped? If the AdWords costs became too much? You get the point. Writing articles helps hedge against some of those low-likelihood, high-impact scenarios.

2. Can Be Repurposed Into Other Formats This is one that a lot of people overlook. If you have a really well-written article, it could become the basis for a whole series of other products in a variety of formats. This is especially true if you tend to write "tips" articles.

For instance, say you have an article on 21 traffic generation tips. In addition to that being a killer article for your site, you could easily create a CD out of that info and go into more detail. Same goes for a quick Camtasia video or DVD on the subject, maybe showing more of a step-by-step guide to what was discussed in the article. How about a teleseminar that's recorded and offered as a freebie to build your list? How about an EBook, or "real book"? If you can get into a bit more detail, you can repurpose that same content into any number of formats…all from one simple, little article.

3. Establishes Your Expertise We all know that one of the (irrational) measuring sticks we use regarding "experts" is that a lot of us give more credibility to someone who has written a book. I would argue that the same holds true, in a more limited sense, when it comes to article writers. Maybe not if someone just wrote a handful of articles on a subject. But if you come across an entire website or blog full of articles written by someone about a particular topic, chances are you'll be more inclined to pay attention.

So flip that around…by having your own articles, you're establishing your expertise, showing that you know what you're talking about. It also forces you to synthesize all the info in your head into a concise, usable format. That makes you even more knowledgeable about your area of expertise since it forces you to do some "critical thinking" about your topic.

4. Helps Maintain Contact With Your Visitors, Subscribers, and Customers Writing articles for submission to other webmasters (or as posts to your own website) not only helps you get new visitors, subscribers and customers but also helps you keep in contact with them. That's key since online, it's so easy to click off to someplace else and never go back to that page again. Maintaining contact and giving them a reason to return is one way to guard against that.

5. Can Educate Your Visitors or Customers (Pre- or Post-Sale) If you create your own products or offer affiliate products, more than likely you'll have a set of frequently asked questions that your customers or website visitors ask. Those can be a great basis for an article. Not only is it valuable content that people are wondering about, but it can also reduce your support requests since those answers are already covered. You can just refer people to the FAQ. In addition, an educated customer is usually a better customer.

6. Makes Info Easy For People to Digest and Use Articles are typically short and are easy for people to take in. Some topics call for more in-depth info…a special report or book might be more appropriate to cover things in detail. But an article can serve as a great way to give an overview for people to get the basics or as a quick refresher for a specific topic. It's something they can take in quickly and move on, but if done correctly, they'll be back for more. 7. Increases Backlinks / SEO Benefits I'd be remiss if I didn't mention the fact that articles on other sites can also lead to backlinks pointing to your site. No need for a drawn out discussion of the search engine optimization benefits here, but to oversimplify it, more links are generally better and articles are one way to get them. However, that shouldn't be your main focus for writing them.

8. If Done Correctly, Provides Good Bang for the Buck for Your Time Using the right software, such as Unique Article Marketing, you can really get the most out of your time by writing articles for submission to publishers, article directories (if you choose to submit there) and your own site all at once. Other software allows you to mass-submit as well, but they typically don't get around the duplicate content issues that Unique Article Marketing solves. There's nothing stopping you from adding your own email address(es) to your external publishers list. That way, you get sent a unique, "Unique-ified" article too…perfect for your blog, newsletter, etc.

9. Gets You Noticed Within Your Target Market Having your articles appearing on sites throughout your market helps get your name out there. I won't get into a debate on the merits of personal branding, but no one can argue the benefits of being recognized in your particular market. Such exposure could lead to JV's or other partnerships or just general networking and building contacts.

10. Can Lead to Other Article/Product Ideas Another one that people overlook. Most likely, as you're writing your article(s), you'll come up with ideas for other topics to write about, or ideas for how you could go into more detail on a specific point you're trying to make. That can lead to another great article idea and helps get over the writer's block that many of us face when trying to come up with fresh content. Just be sure to capture those ideas somewhere, like creating a list of article topics to write about.

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6 Surefire Strategies for Writing Better Articles or Blog Posts

Writing articles and blog posts is one thing.  Getting them read is a whole other animal!  Here are 5 quick tips for writing better articles and blog posts.

1.  Use a Compelling Headline

The headline of the article is arguably more important than the content of the article itself, as long as the content isn't complete garbage.  Keep in mind that some people may only see your headline (people skimming your site, those that see it as an entry in a blog carnival, some people that subscribe to your RSS feed, etc). 

You should spend a good bit of time working on your headline, either adapting headlines from other sources known to have great headlines (you ARE keeping a headline cheat sheet aren't you?) or using copywriting software like Glyphius to come up with better scoring headlines (just Google "glyphius" without the quotes and you should be able to find a reseller - that's the only way you can purchase it now). 

Most likely you'll use a combination of the two…a cheat sheet to get you started and software (or trial and error) to make the headline even better.

2.  Write Using Numbered Lists

The easiest article to write is the "numbered list" article.  Simply come up with a list of resources, tips, roadblocks, stumbling blocks, challenges, reasons, secrets, improvements, etc. that apply to your market.  Write them down in a list.  Then go back and fill in the details for each item.  Then add a couple of intro sentences, maybe a call-to-action at the end, spell check and you're all set. 

In addition, you can do a separate article for each item in the list if you have enough info.  So if you have 5 killer resources, that can turn into 6 articles (an overview of all the resources, plus an article about each of the five).

3.  Write in Short, Easy-to-Read Chunks

Write your article in easy to digest chunks - your readers will love you for it.  Having huge fields of text makes reading your article look like it'll be a lot of work.  Your visitors might move on to something else rather than actually trying to read your article.  But an article with smaller chunks of info appears easier to read…less work.  Chunk your article into smaller pieces.

4.  If Your Title is "X # of Ways to _______", Break Up the Article & Number Each Section

If you write an article titled "3 tips" or "7 useful resources" or some other numbered type article, be sure to actually number the sections of your article or at least separate the different items into sections.  There's nothing more annoying than seeing an article like "25 traffic generation tips" followed by a huge bunch of text all strung together.  Lots of people will just want to know what the 25 traffic tips are and if there are any that they're not using.  If they see something new, they'll go back and read the article in more detail.   But if those numbered items aren't sectioned off or numbered somehow, many people will just skip the whole article and move on to something else.

5.  Keep a List of Topics You Come Up With

One of the biggest problems people face when writing articles or blog posts is coming up with ideas for things to write about.  Since you never know when you might come across a good idea, it's best to keep them all in one place when they do come to mind.  That way, you'll build an inventory of blog topics to write about which will hopefully help you overcome that all-too-common writer's block. 

6.  Keep an Eye Out for Good Article Ideas You Can Adapt to Your Topic/Expertise

Be sure to keep an eye out for things that help you generate good ideas for articles such as:

• Headlines that give you an idea for a topic
• "Back to Basics" type info that would be good for beginners in your market (or a good refresher for more experienced folks )
• Other articles in your market that can serve as idea generators for your own article or spin on that particular subject

For example, in the online business market, you could easily take the title of this article and reuse it as:

• "## Surefire Strategies for Better Conversions" or
• "…Better AdWords Results" or
• "…Smarter Outsourcing". 

Feel free to do that if you're so inclined because I'd like to see some ideas for those things. 

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