One of the Best Content Sources for Infoproduct Creators and Affiliates

Content creation for your online business is one of the biggest stumbling blocks many of us face.  I have to admit, sometimes I still find it challenging to come up with good content ideas.  If you feel the same way, maybe this little tip will help.  This is especially useful if you create and sell your own infoproducts or promote affiliate products.  Sorry, can't say there's any rocket science here.  No "ninja tricks" or secret sources for push-button article writers.  But since I just had this "DUH" moment, I thought someone else might find it useful too.

Take a look at the product you're promoting.  If you're an affiliate, hopefully you have a copy of the product or have used it in the past.  If it's your own product, then you're already in good shape.  Read through it, watch it, listen to it or whatever.  As you do that, take note of any times when you mention lists of items, resources, tips, etc.  I mean literally take notes as you go through the thing.  Also, take a look at the sales letter.  Pick out any bullet points that lend themselves to lists of "stuff" you could talk about without giving away the entire course.

Then, create articles, blog posts or other content based on those lists.  Talk about what the product does, what's in it for the customer if they buy it, the problem that it solves or give an overview of the tips included in the product.  You may or may not want to include everything that's mentioned in a particular list.  What if you create a series of articles about this product?  All of them together may give away so much info that no one needs to buy the product.  However, your article should still cover enough to be of value…the person should be better off after reading your article than they were beforehand.

Two quick examples:

1. Say you have a course about online video.  You have a section that covers 10 ways you can use online video on your website to boost conversion.  You could easily create an article that outlines some (or all) of those recommendations…places people should test video within their sales process.  But in your course, you may also include "what to say in the video" or some other bit of info that would make the job easier - and that people will likely also want to know (rather than figuring out through trial and error).
2. Or maybe you offer a dog training course.  You could easily create content covering the most common training problems for new dog owners, with one problem covered in each article/podcast/blog post.  But of course, you have 101 training techniques included in your product, including recommended training tools, resources and so on…which you can recommend at the end of your article.

The end result is content that, on it's own, contains valuable information that someone can actually do something with (not just a bunch of fluff).  The idea is NOT to just create a mini sales letter.  So that's the obvious benefit to the reader, but here's how it benefits you:

• It gives you a natural way to include a good call-to-action at the end of your content to mention your product as a way to find out more about that topic
• It helps educate your target market about why they should consider buying your product (e.g., in example #1 above, maybe the reader doesn't realize how much online video can help).  So you also get an educated customer, which is a better customer.

Like I said, simple enough and probably nothing new.  But I was shocked at how many content ideas I came up with just by going through my own stuff again.  Hopefully that will help you promote your products (or affiliate products) too.

P.S. - This same idea can be used to promote the freebie you're giving away to build your opt-in list too.  Can you think of any other uses?  Leave a comment below.

 

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